Open­ing:

The Board Meet­ing of the Pana­ma City-Bay Coun­ty Air­port and Indus­tri­al Dis­trict was called to order at 9:00 a.m., Jan­u­ary 22, 2014 in the Air­port Board Room by Vice Chair­man Bruett.

The Invo­ca­tion was giv­en by Ms. Pat­ty Mitchell.

The Pledge of Alle­giance was led by Vice Chair­man Bruett.

The Exec­u­tive Sec­re­tary called the roll and indi­cat­ed that all Board Mem­bers were present except Chair­man Pilch­er and Mr. Carey Scott.

The Decem­ber 13, 2013 Board Work­shop Min­utes and the Decem­ber 18, 2013 Board Meet­ing Min­utes were approved as distributed.

Mr. McClel­lan pre­sent­ed and reviewed the activ­i­ty report. Ms. Hen­der­son pre­sent­ed and reviewed the finan­cial report. Con­sent Agenda:

a. TIM­CO Avi­a­tion Ser­vices – Lease Assignment

This item pro­vides for Board con­sent for the Lease Agree­ment between the Pana­ma City – Bay Coun­ty Air­port and Indus­tri­al Dis­trict and TIM­CO Line Care, LLC to be assigned to Tri­ad Inter­na­tion­al Main­te­nance Corporation.

b. Ban­ner Tow Agree­ment – Sky­Words Adver­tis­ing, LLC

This item pro­vides for Board approval of a Ban­ner Tow Agree­ment between Sky­Words Adver­tis­ing, LLC and the Pana­ma City – Bay Coun­ty Air­port and Indus­tri­al Dis­trict for the oper­a­tion of air­craft ban­ner tow activ­i­ties at the North­west Flori­da Beach­es Inter­na­tion­al Airport.

c. Accept Joint Par­tic­i­pa­tion Agree­ment – Air­craft Ramp Project

This item pro­vides for Board accep­tance of an FDOT Joint Par­tic­i­pa­tion Agree­ment that will pro­vide fund­ing for the air­craft park­ing ramp and a pub­lic access road to the gen­er­al avi­a­tion area.

Busi­ness Items:

a. Moore Com­mu­ni­ca­tions Group – Annu­al Report

This item intro­duces rep­re­sen­ta­tives from Moore Com­mu­ni­ca­tions Group, the airport’s mar­ket­ing firm, to pro­vide a pre­sen­ta­tion to the Board of the Annu­al Report out­lin­ing the firm’s accom­plish­ments over the past year.

Ms. Jor­dan Jacobs and Mr. Patrick Sheffield with Moore Com­mu­ni­ca­tions Group (MCG) lead the pre­sen­ta­tion that pro­vid­ed an out­line and review of the four major com­po­nents that were tar­get­ed for the air­port. They dis­cussed the improve­ments made to the web­site and the impact that social media has fur­thered for the air­port over the past year The fol­low­ing is a list of the major areas that Moore Com­mu­ni­ca­tions Group high­light­ed dur­ing their presentation:

1. Media Rela­tions
2. Adver­tis­ing
3. Advo­ca­cy
4. Dig­i­tal Media

Ms. Jacobs and Mr. Sheffield stat­ed that through­out this past year, MCG has worked col­lab­o­ra­tive­ly with local media to secure pos­i­tive cov­er­age for ECP. They worked with both local tele­vi­sion sta­tions, the News Her­ald, many region­al mag­a­zines, as well as visitor’s guides for Bay and Wal­ton coun­ties and Tyn­dall Air Force Base.

They dis­cussed the improve­ments made to the airport’s web­site and advised that there were over 276,000 web­site vis­i­tors dur­ing 2013. In addi­tion, they dis­cussed the intro­duc­tion of ECP’s first E‑Newsletter titled On the Hori­zon, which is dis­trib­uted to sub­scribers quarterly.

Board mem­bers thanked MCG for their suc­cess­ful efforts and accom­plish­ments over the past year. This item was for infor­ma­tion­al pur­pos­es only and required no for­mal Board action.

b. Moore Com­mu­ni­ca­tions Group, Inc. – Pro­fes­sion­al Ser­vices Con­tract Extension

This item pro­vides for Board approval to extend the con­tract of the Pro­fes­sion­al Ser­vices Mar­ket­ing and Com­mu­ni­ca­tions Ser­vices Agree­ment with Moore Com­mu­ni­ca­tions Group.

In March 2011, the air­port entered into an agree­ment with Moore Com­mu­ni­ca­tions Group (MCG) for mar­ket­ing and com­mu­ni­ca­tions con­sult­ing ser­vices. The agree­ment pro­vid­ed for a three year term with reviews of their per­for­mance on an annu­al basis.

MCG has per­formed numer­ous tasks over the third term of their agree­ment rang­ing from con­tin­ued sup­port of our com­mu­ni­ca­tions plan, which includes mar­ket­ing to our local pas­sen­gers, web site devel­op­ment and sup­port, news media sup­port, com­mu­ni­ty and project pre­sen­ta­tions and they played a key role in the devel­op­ment of the spon­sor­ship oppor­tu­ni­ties with the 30A Song­writ­ers Fes­ti­val and the Seabreeze Jazz Festival.

In part­ner­ship with MCG, the air­port will be focus­ing on air ser­vice devel­op­ment, prop­er­ty devel­op­ment and growth in the mar­ket­ing efforts. The agree­ment with MCG would expire at the end of March, and the pos­si­bil­i­ty of tran­si­tion­ing to anoth­er firm would have a sig­nif­i­cant impact on the abil­i­ty to com­plete these efforts.

Staff is request­ing to extend the cur­rent agree­ment with MCG for mar­ket­ing and com­mu­ni­ca­tions ser­vices until Sep­tem­ber 2016 to allow Staff and MCG the abil­i­ty to effec­tive­ly and effi­cient­ly address the issues relat­ed to mar­ket­ing and communications.

In an effort to help con­trol cost, MCG has agreed to an exten­sion and would not increase the fees for the term of the agree­ment. In the event of a cat­a­stroph­ic event, Staff and MCG would address any addi­tion­al time and/​or expens­es before incurred. Fund­ing is avail­able in the FY14 bud­get and will be pro­grammed in future bud­get for the sup­port of this agreement.

Exec­u­tive Direc­tor Reports:

Hangar Door Repair: Mr. McClel­lan advised the Board that the hangar door repair for Bay Air­craft Own­ers had been completed.

Cov­ered Park­ing Project: Mr. McClel­lan advised the Board that the Cov­ered Park­ing Project had been com­plet­ed and park­ing in the cov­ered lot was available.

Ramp Park­ing Project: Mr. McClel­lan advised the Board that the Notice to Pro­ceed had been issued for the Ramp Park­ing Project.

Bay EDA: Mr. McClel­lan pro­vid­ed the Board with an Exec­u­tive Sum­ma­ry from the Bay EDA which out­lined the 2014 shared opportunities.

30A Song­writ­ers Fes­ti­val: Mr. McClel­lan advised the Board that the 30A Song­writ­ers Fes­ti­val was a suc­cess and ECP had been the offi­cial air­port rec­og­nized by the event sponsors.

Con­tract Tow­er Pro­gram: Mr. McClel­lan advised the Board that fund­ing had recent­ly been approved through Sep­tem­ber 2014 for the Con­tract Tow­er Program.

Pub­lic Comments:

There were no pub­lic comments.

Adjourn­ment:

The meet­ing was adjourned at approx­i­mate­ly 9:55 a.m.

Pat­ty Mitchell, Exec­u­tive Sec­re­tary Till Bruett, Vice Chairman