The Board Meet­ing of the Pana­ma City-Bay Coun­ty Air­port and Indus­tri­al Dis­trict was called to order at 9:00 a.m., Decem­ber 16, 2020 by Chair­man Glen McDonald. 

The Invo­ca­tion was giv­en by Mr. Will Cramer.

The Pledge of Alle­giance was led by Chair­man McDonald.

The Exec­u­tive Sec­re­tary called the roll and indi­cat­ed all the Board mem­bers were present in per­son with the excep­tion of Vice Chair­man Hol­ly Melz­er, who request­ed to attend via Zoom, and Mr. James Johnson.

Air­port Author­i­ty Attor­ney Nick Ben­i­nate explained the State of Flori­da Statute regard­ing remote par­tic­i­pa­tion of Board mem­bers. Attor­ney Ben­i­nate explained that if there is a phys­i­cal quo­rum of the remain­ing Board mem­bers, and there is an extra­or­di­nary cir­cum­stance of why the Board Mem­ber call­ing is absent, e.g., med­ical quar­an­tine for the COVID virus (which was the case for Vice Chair­man Melz­er today), then the Board Mem­ber call­ing into the meet­ing would be allowed to par­tic­i­pate remotely. 

Mr. Del Lee made a motion to approve Vice Chair­man Melzer’s extra­or­di­nary cir­cum­stance for being absent, and allow her to par­tic­i­pate in the Board meet­ing by phone. Mr. Jay Tusa sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously.

Chair­man McDon­ald asked if there were any Items on the Agen­da, includ­ing the Con­sent Agen­da, that any Board mem­ber would like to move, and if not, to make a motion to accept the Agenda.

Mr. Lee made a motion to accept the agen­da, and May­or Mark Shel­don sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously. 


Mr. Park­er McClel­lan pre­sent­ed and reviewed the Activ­i­ty Reports.

Mrs. Dar­lene Gor­don (for­mer­ly Dar­lene Nel­son) pre­sent­ed a quick update of the Octo­ber finan­cials. Ms. Nel­son report­ed that Novem­ber finan­cials are not on the Decem­ber Board Meet­ing Agen­da due to the ear­ly date of the meeting.

Con­sent Agenda:

  1. Board Meet­ing Min­utes – Novem­ber 182020

This item pro­vid­ed for Board approval of the Novem­ber 18, 2020 Board Meet­ing Minutes. 

  1. Approve Pan­han­dle Engi­neer­ing, Inc. Task Order – Con­struc­tion Engi­neer­ing Inspec­tion (CEI) Services 

This item pro­vid­ed for Board approval for Pan­han­dle Engi­neer­ing, Inc. to pro­vide sup­port to the Air­port for lim­it­ed CEI Ser­vices dur­ing the con­struc­tion of Air­craft Park­ing Apron Expan­sion – Phase 1.

At the August 24, 2016 meet­ing the Board select­ed Pan­han­dle Engi­neer­ing, Inc. to assist with Con­struc­tion Engi­neer­ing Inspec­tion (CEI) Ser­vices and oth­er projects, as nec­es­sary. At the Octo­ber 30, 2019 Board 


Meet­ing, a Task Order for Pan­han­dle Engi­neer­ing, Inc. was approved for CEI Ser­vices for the new Taxi­way and Tran­sient Air­craft Park­ing Apron. 

It was deter­mined as part of the Flori­da Statutes that the third par­ty CEI Ser­vices would be required as part of the project. The scope of the CEI ser­vices include:

  • Dai­ly Inspection
  • Review of Par­tial Pay­ment Application
  • Atten­dance at Progress Meetings
  • Pre­pare Inspec­tion Reports and Pho­tos for Documentation
  • Gen­er­al Punch List
  • Sched­ule Track Reports

The not-to-exceed cost of this effort is $54,955, the Project is fund­ed through FDOT at a 50/50 Grant, and is in the Air­port FY2021 Budget.

  1. Approve Men­zies Avi­a­tion 2021 Budget

This item pro­vid­ed for Board approval of the 2021 O&M bud­get for Men­zies Aviation.

The avi­a­tion fuel farm con­sists of four 50,000-gallon Jet‑A tanks, four 15,000 avgas tanks, one 1,000- gal­lon diesel tank and one 1,000-gallon unlead­ed tank. The rental car facil­i­ty con­sists of one 15,000-gallon tank and one 5,000-gallon tank for unlead­ed gas.

The con­tract for man­age­ment, main­te­nance and oper­a­tion of the fuel farm facil­i­ties was award­ed to Men­zies Avi­a­tion in 2019. The ini­tial con­tract term is for five years. There is a sep­a­rate agree­ment between the air­lines and Men­zies for into plane” fueling. 

The con­sol­i­dat­ed fuel farm pro­vides the Dis­trict with full con­trol over the tanks and lim­its envi­ron­men­tal impacts by hav­ing the fuel tanks in one loca­tion. Rev­enue paid to the Dis­trict by the oper­a­tors of the fuel farm includes debt ser­vice for the cost of the fuel facil­i­ty and O&M costs for oper­a­tion of the fuel farm. Cur­rent­ly, the five com­pa­nies that use the fuel farm are Amer­i­can Air­lines, Delta Air­lines, South­west Air­lines, Unit­ed Air­lines, and Sheltair Avi­a­tion, the fixed base oper­a­tor on the Airport.

The bud­get pro­posed for 2021 is $504,201. The 2021 bud­get includes $139,714 paid to the Dis­trict for debt ser­vice for con­struc­tion of the fuel farm used by Men­zies. O&M expens­es are paid by the users of the fuel farm with the Air­port Dis­trict receiv­ing debt ser­vice pay­ments in the amount of $139,714 annually.

Staff rec­om­mend­ed approval of the Men­zies Avi­a­tion — 2021 O&M bud­get as presented.

  1. Approve Admin­is­tra­tive Pol­i­cy Update 8.5 – Addi­tion­al Benefits

This item pro­vid­ed for Board approval of a pol­i­cy change regard­ing the Addi­tion­al Ben­e­fits Pol­i­cy #8.5.

The cur­rent Pol­i­cy 8.5 – Addi­tion­al Ben­e­fits was last updat­ed and approved by the Board effec­tive March 1, 2015. The cur­rent pol­i­cy is in need of updat­ing to com­ply with cur­rent prac­tice, to delete lan­guage that no longer applies, and to clar­i­fy cer­tain procedures.

Staff has updat­ed Pol­i­cy 8.5 to reflect the addi­tion­al ben­e­fits cur­rent­ly offered and to delete lan­guage ref­er­enc­ing ben­e­fits that are no longer offered. The Longevi­ty Pay sec­tion has also been updat­ed to reflect that the Pol­i­cy only applies to employ­ees hired with a start­ing date pri­or to Jan­u­ary 1, 2021, as the pro­gram will be grad­u­al­ly phased out. 

The pro­posed Pol­i­cy 8.5 has been reviewed by legal coun­sel, there is no impact to the Airport’s Oper­at­ing and Cap­i­tal Bud­get, and staff rec­om­mend­ed the Board approval of the update to Pol­i­cy 8.5 – Addi­tion­al Benefits. 


Mr. Cramer made a motion to approve the Con­sent Agen­da, and May­or Shel­don sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously. 

Busi­ness Items: 

a. Mas­ter Plan Update Ter­mi­nal Con­cept Presentation

CHA Vice Pres­i­dent Paul Puck­li addressed the Board and described in this Board Brief­ing #8 the Pre­ferred Alter­na­tive — PAL 4 (Alter­na­tive No. 4E) Ter­mi­nal Alter­na­tive Ulti­mate Build­out, the Rec­om­mend­ed Devel­op­ment Plan for the Ter­mi­nal Area, and the Ter­mi­nal Lay­outs for Lev­el 1 and Lev­el 2.

Mr. Puck­li reviewed the phased Planned Activ­i­ty Lev­els (PALs): PAL 1 would expand the Bag­gage Make­up Area and the Tick­et Lob­by on the south end and start con­struc­tion of a Con­course to the north, add an addi­tion­al Rental Car Ready/​Return Lot and addi­tion­al cov­ered park­ing; PAL 2 would expand the build­ing to the north and add one addi­tion­al Gate and a new major Bag­gage Claim Area, and expand the Air­port Loop Road around the Rental Car Ser­vice Facil­i­ty to con­nect back to the Air­port Access Road, add a ser­vice road to the fuel­ing area for the rental cars, and add addi­tion­al Employ­ee and Long-Term Park­ing in the area of the cur­rent Loop Road; PAL 3 would add park­ing on the west side (pri­mar­i­ly Long-Term Park­ing) with an unmanned auto­mat­ed cred­it card park­ing exit; PAL 4 would add three addi­tion­al gates to the north on the new Con­course, addi­tion­al Short-Term Park­ing clos­est to the Ter­mi­nal, and Long-Term Park­ing to the south of the cur­rent Employ­ee Park­ing Lot.

Mr. Puck­li said that to keep costs down, this Mas­ter Plan would not include adding a park­ing structure.

Mr. Puck­li con­tin­ued describ­ing the phas­ing in of Lev­el 1 (ground lev­el). Mr. Puck­li explained that PAL 1 would keep the exist­ing four Gates on the east side that were installed dur­ing the lat­est Ter­mi­nal Expan­sion Project, add a new Bag­gage Make­up Area and Tick­et Lob­by on the south end, add four Gates on the north end of the Con­course, and eight sec­ond lev­el load­ing Gates; PAL 2 would add one Gate on the north end of the Con­course to total nine Gates and expand the build­ing to the north. This would hap­pen pri­or to the Secu­ri­ty Screen­ing Check­point con­struc­tion (where the exist­ing Bag­gage Claim Area is now), and add a new Bag­gage Claim Area; PAL 3 would have no improve­ment in the Ter­mi­nal Lay­out; PAL 4 would add three more Gates to the north for a total of 12 Gates. 

Mr. Puck­li empha­sized that this is all for plan­ning pur­pos­es only to show how the phas­ing would work; any office space, stor­age space, etc. would be built into the design at that time.

Mr. Puck­li con­firmed that in PAL 1, we would have eight Gates (cur­rent­ly there are sev­en), and the goal of the ulti­mate design will accom­mo­date the more pop­u­lar 737 – 800’s, not the region­al small­er jets flown here now, and would increase the square footage required for their load fac­tors. The only two Gates we cur­rent­ly have that meet the plan­ning cri­te­ria to accom­mo­date the 737 – 800’s are the two new Gates – Gates 7 and 8 – in the lat­est Ter­mi­nal Expan­sion Project.

Mr. Puck­li con­tin­ued describ­ing the phas­ing of Lev­el 2 (upper lev­el): PAL 1 would expand the Author­i­ty Admin­is­tra­tive space above the Bag­gage Make­up Area, con­ces­sions, stor­age, main­te­nance, and sup­port facil­i­ties would be includ­ed in the expan­sion of the Con­course to the north; PAL 2 (where Gate 2 is cur­rent­ly locat­ed) would be a cen­tral Con­ces­sions Core and one Gate would be added to the north in the new Con­course; PAL 3 would not have any new improve­ments; PAL 4 would add three Gates to the north.

Chair­man McDon­ald asked the Board if there were any objec­tions, and there were none, direct­ing CHA to move for­ward to final­ize the Finan­cial Plan and Envi­ron­men­tal Analy­sis, as well as the Air­port Lay­out Plan (ALP), to the Mas­ter Plan Update PAL 4E Pre­ferred Alternative.


b. Approve ZHA Incor­po­rat­ed (ZHA) – Pro­fes­sion­al Engi­neer­ing, Archi­tec­tur­al, Project Inspec­tion, Con­struc­tion Man­age­ment and Plan­ning Ser­vices Agree­ment – Annu­al Review

ZHA President/​CEO Rick Mellin addressed the Board and sum­ma­rized and reviewed the 2020 ZHA Projects. 

This item pro­vid­ed for Board approval of the Annu­al Review for ZHA Incor­po­rat­ed (ZHA) as pro­vid­ed in the Pro­fes­sion­al Engi­neer­ing, Archi­tec­tur­al, Project Inspec­tion, Con­struc­tion Man­age­ment and Plan­ning Ser­vices Agreement.

On Jan­u­ary 27, 2016, the Air­port Author­i­ty entered into an Agree­ment with ZHA to pro­vide engi­neer­ing, archi­tec­tur­al, project inspec­tion, con­struc­tion man­age­ment and plan­ning ser­vices. The agree­ment has a five (5) year term with an annu­al review of their per­for­mance and review of the ser­vices provided.

Since the estab­lish­ment of this Agree­ment, ZHA has per­formed and com­plet­ed numer­ous tasks for the Air­port Author­i­ty. The projects have ranged from pro­vid­ing and ensur­ing envi­ron­men­tal over­sight and com­pli­ance, pro­vid­ing plan­ning ser­vices on mul­ti­ple ongo­ing air­port con­struc­tion projects, and pro­vid­ing design and con­struc­tion over­sight of ongo­ing projects.

ZHA and their Team have con­tin­ued to help to main­tain a pos­i­tive and suc­cess­ful rela­tion­ship between the Air­port and the Flori­da Depart­ment of Envi­ron­men­tal Pro­tec­tion (FDEP), the Flori­da Depart­ment of Trans­porta­tion (FDOT), the US Army Corps of Engi­neers (USACE), the Fed­er­al Emer­gency Man­age­ment Agency (FEMA) and the Fed­er­al Avi­a­tion Admin­is­tra­tion (FAA).

Dur­ing this past year, ZHA has assist­ed Staff with the State and Fed­er­al assis­tance as it relat­ed to the FEMA and the FAA, con­struc­tion over­sight on the Ter­mi­nal Expan­sion, Tran­sient Park­ing Apron and Taxi­way E1, mit­i­ga­tion efforts, ongo­ing Hur­ri­canes Michael and Sal­ly relat­ed issues, eco­nom­ic devel­op­ment project alter­na­tives, as well as oth­er projects. 

ZHA con­tin­ues to work in the best inter­est and in sup­port of the Dis­trict and the Staff, there­fore Staff rec­om­mend­ed approval of the annu­al review of the Pro­fes­sion­al Engi­neer­ing, Archi­tec­tur­al, Project Inspec­tion, Con­struc­tion Man­age­ment and Plan­ning Ser­vices Agree­ment with ZHA Incor­po­rat­ed for Year Five of their Agreement.

Mr. Lee made a motion to approve the ZHA Annu­al Review Report, and Mr. Cramer sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously.

c. Accept Bid – C.W. Roberts Con­tract­ing, Inc. for the Con­struc­tion of Air­craft Park­ing Apron Expan­sion – Phase 1 (Tran­sient Apron Phase 1 Expan­sion Project)

This item pro­vid­ed for Board accep­tance of a Bid from C.W. Roberts Con­tract­ing, Inc. for the Con­struc­tion of Phase 1 of the Air­craft Park­ing Apron.

This Project is to con­struct the Air­craft Park­ing Apron Expan­sion – Phase 1. This ramp will be used for park­ing of air­craft and as a taxi-lane to pro­vide access to allow fur­ther devel­op­ment on the ECP — Avi­a­tion Cen­ter of Excellence.

The Air­port post­ed an Invi­ta­tion to Bid for Tran­sient Apron Phase 1 Expan­sion Project or Air­craft Park­ing Apron Expan­sion Phase 1 Improve­ment on Novem­ber 12, 2020. Four (4) Bids were received and opened on Decem­ber 102020


Bids were received from:

Total Project Cost

Engineer’s Opin­ion of Prob­a­ble Cost


C.W. Roberts, Inc.


Inland Con­struc­tion and Engi­neer­ing, Inc.


Gulf Coast Util­i­ty Con­trac­tors, LLC.


GAC Con­trac­tors, Inc.


The FY21 Air­port Oper­at­ing and Cap­i­tal Improve­ment Bud­get includes fund­ing for this Air­craft Park­ing Apron Expan­sion – Phase 1 Project. The Air­port has also received and accept­ed a Joint Par­tic­i­pa­tion Agree­ment (JPA), which funds this por­tion of the project on a 50/50 basis.

Upon review of the Airport’s Gen­er­al Con­sul­tant and review of the Bid Tab­u­la­tion and Rec­om­men­da­tion of Award dat­ed Decem­ber 10, 2020, Staff rec­om­mend­ed accep­tance of the respon­sive bid from C.W. Roberts Con­tract­ing, Inc. in an amount of $1,371,644.89 for the Air­craft Park­ing Apron Expan­sion – Phase 1, and to autho­rize the Board Chair­man or designee to exe­cute the nec­es­sary doc­u­men­ta­tion with C.W. Roberts Con­tract­ing, Inc., fol­low­ing sat­is­fac­to­ry legal review and accep­tance by FDOT Dis­trict 3.

May­or Shel­don made a motion to accept the Bid from C.W. Roberts Con­tract­ing, Inc. for the Con­struc­tion of Air­craft Park­ing Apron Expan­sion – Phase 1 (Tran­sient Apron Phase 1 Expan­sion Project), and Mr. Lee sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously.

  1. Approve Exe­cu­tion of Air­line-Air­port Use and Lease Agree­ment Amend­ment with Amer­i­can Air­lines, Inc.

This item pro­vid­ed for the Board’s approval to exe­cute an Amend­ment to the Air­line-Air­port Use and Lease Agree­ment for the addi­tion of square footage due to a gate and asso­ci­at­ed hold room change.

On May 18, 2018, the Air­port entered into an agree­ment with Amer­i­can Air­lines, Inc. to oper­ate as a sig­na­to­ry air­line part­ner at the Air­port. The lease includ­ed rental of office space, joint and shared use area, and gate space. The Air­line-Air­port Use and Lease Agree­ment had an expi­ra­tion date of Sep­tem­ber 302020.

Pri­or to the out­break of COVID-19, Staff had been work­ing with the Sig­na­to­ry Air­lines and were in the final nego­ti­a­tion phase of the imple­men­ta­tion of a new Agree­ment. With the pan­dem­ic out­break result­ing in dras­tic changes to the air­line indus­try, the Air­port and Air­lines agreed to an exten­sion of the cur­rent agree­ment for (2) six-month peri­ods. Amer­i­can has signed that Amend­ment One to its orig­i­nal Agreement. 

Effec­tive with the com­ple­tion of the new Ter­mi­nal Expan­sion, Amer­i­can request­ed to lease the new” Gate 7, con­sist­ing of 2,384 square feet, effec­tive Octo­ber 1, 2020. Pre­vi­ous­ly, Amer­i­can occu­pied the old” Gate 6, con­sist­ing of 624 square feet. The move­ment of Amer­i­can to the new area results in an addi­tion­al 1,760 square feet of rent­ed gate area.

Approval of this Amend­ment will have a pos­i­tive impact on our FY21 Bud­get in the amount of $124,618.

Staff rec­om­mend­ed the Board approve the Amend­ment to the Air­line-Air­port Use and Lease Agreement 

with Amer­i­can Air­lines, Inc. and to autho­rize the Board Chair­man to exe­cute all asso­ci­at­ed doc­u­ments upon sat­is­fac­to­ry legal review.


Mr. Cramer made a motion to Approve Exe­cu­tion of Air­line-Air­port Use and Lease Agree­ment Amend­ment with Amer­i­can Air­lines, Inc., and May­or Shel­don sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously.

  1. COVID-19 Update

Mr. McClel­lan addressed the Board and illus­trat­ed with a bar graph the pas­sen­ger counts of last year vs. this year, and report­ed that due to the ongo­ing pan­dem­ic, a $115 cred­it will once again be extend­ed to the Taxi Queues for anoth­er month, which equates to $20 for the month of January.

This Item was for infor­ma­tion­al pur­pos­es only and required no for­mal action by the Board.

  1. Project Gator Update 

Mr. McClel­lan report­ed that we con­tin­ue to move for­ward with EDA dis­cus­sions, and the com­pa­ny who is work­ing on refund­ing their engi­neer­ing costs to get to a num­ber where they feel more com­fort­able, and we are just wait­ing for the com­pa­ny to come up with that num­ber. Bay EDA Pres­i­dent Ms. Bec­ca Hardin added that it will be on the Space Flori­da Board’s Jan­u­ary 14 agen­da for final approval, and antic­i­pates going back to the Tri­umph Board the first quar­ter of next year.

This Item was for infor­ma­tion­al pur­pos­es only and required no for­mal action by the Board.

Con­struc­tion Update (infor­ma­tion only):

ECP Oper­a­tions Agent Ms. Han­nah Walk­er addressed the Board begin­ning with an update on the Ter­mi­nal Expan­sion Project. She informed the Board that the Project is com­plete with Amer­i­can Air­lines and their pas­sen­gers enjoy­ing the new space.

Ms. Walk­er addressed the Board with an update on the Tran­sient Apron and Taxi­way E1 Project. She report­ed we were able to remove the con­struc­tion gate last Mon­day, and are just wait­ing on the taxi­way sig­nage to be deliv­ered and installed, at which point a final walk­through will be done and the area will be opened for use.

Ms. Walk­er addressed the Board on the new S.R. 388 Project and report­ed there is no new update, and no traf­fic issues are expect­ed through­out the hol­i­days due to that construction.

The Bay EDA Update:

Bay EDA Pres­i­dent Bec­ca Hardin addressed the Board and thanked them for their vision­ary strate­gic lead­er­ship out­look that has enabled them to get on the inter­na­tion­al scene. She report­ed that because of the envi­ron­men­tal stud­ies that have been done, and the con­crete that has been installed at the Taxi­way E1 and Tran­sient Park­ing Apron, an MRO com­pa­ny that the EDA met two years ago at a tradeshow con­tact­ed the EDA this week say­ing they have a project they want to bring to the Air­port Direc­tor. Ms. Hardin announced the name for this project as Project Fang,” and said she hoped a phone call would hap­pen next week.

Ms. Hardin report­ed that the avi­a­tion-relat­ed prospect Project Emer­ald is look­ing at leas­ing 30,000 sq. ft. in Ven­ture Cross­ings, and St. Joe Com­pa­ny is final­iz­ing a lease for their review. She said the idea is to get them up and run­ning with some­thing they are com­fort­able with, and in the long term, get them here at the Airport. 


Ms. Hardin report­ed that Bay EDA has been get­ting a lot of inter­est in the old GKN build­ing – two calls last week and two this week – two are med­ical man­u­fac­tur­ing com­pa­nies and one is advanced man­u­fac­tur­ing out of Europe.

The Moore Agency Report:

Mr. Park­er McClel­lan informed the Board that The Moore Agency’s Ms. Katie Spill­man will lay the ground­work today of what the Board can start think­ing about until the Moore team presents their 2021 plan at the Jan­u­ary meeting. 

Ms. Spill­man report­ed there are four key com­po­nents (research, goals, tar­get audi­ences, and set­ting strat­e­gy) to set­ting the ground­work for their 2021 Mar­ket­ing and Com­mu­ni­ca­tions Plan. 

Ms. Spill­man report­ed that the Moore team ref­er­enced 10 key research sources: Google and Face­book Ana­lyt­ics, Audi­ence Insights (Twit­ter), Key­word Research, Social & Media Lis­ten­ing, eMar­keter and Cen­tro Reports, Cen­sus Data, His­tor­i­cal ECP Knowl­edge, and Google Trends. Ms. Spill­man report­ed that a recent e‑Marketer report stat­ed 34% of trav­el­ers like to book a flight direct­ly with an air­line, while 66% like to find the cheap­est flight (Trav­e­loc­i­ty, Kayak, Expe­dia, etc.). She said this infor­ma­tion rec­om­mends we shift our con­ver­sion goal strat­e­gy from click­ing through to an air­line part­ner on our web­site, to a focus on over­all vol­ume of web­site traffic.

Ms. Spill­man shared what trav­el indus­try lead­ers are say­ing: they are opti­mistic about the rebound while still acknowl­edg­ing the sit­u­a­tion is flu­id, and trends could shift at any time. She stat­ed that the Moore Com­mu­ni­ca­tion goals will sup­port the ECP over­all busi­ness goals of instill­ing con­fi­dence in pas­sen­gers, return­ing to pre-COVID pas­sen­ger activ­i­ty, attract­ing new air­lines and enhanc­ing exist­ing air ser­vice, ensur­ing con­tin­ued suc­cess of sea­son­al flights, attract­ing busi­ness­es to locate at ECP and sup­port part­ners in efforts to attract busi­ness­es to relo­cate or locate in the North­west Flori­da Region, and to wel­come more than 1 mil­lion pas­sen­gers in the 2021 cal­en­dar year.

Ms. Spill­man report­ed the 2021 plan will focus on key tar­get audi­ences (leisure, mil­i­tary, and busi­ness pas­sen­gers) with­in a 100-mile radius of ECP, includ­ing adults above the age of 25 with a medi­an house­hold income of around $55K, and that the best chan­nels to receive mes­sag­ing are Insta­gram, Email, Web­site found via search engine, and Face­book with vary­ing per­cent­ages of impact depend­ing on the age of the traveler.

Ms. Spill­man explained that the strate­gic mar­ket­ing and com­mu­ni­ca­tions approach is based on a mul­ti-chan­nel frame­work that ensures paid media (TV spots, print ads, dig­i­tal and social ads, paid search, and spon­sor­ships), earned media (TV inter­views, news­pa­per arti­cles, radio seg­ments, sub­mit­ted arti­cles op-eds, social media men­tions, speak­ing engage­ments, and awards) and owned media (newslet­ter, web­site, and social media) chan­nels are all work­ing togeth­er and being opti­mized to com­ple­ment and strength­en the impact.

Exec­u­tive Direc­tor Report:

Mr. McClel­lan addressed the Board and asked for road name sug­ges­tions for a few roads lead­ing to the Hangars and asked the Board to give him their thoughts before the next Board Meet­ing. Mr. McClel­lan described his recent trip to the Spokes 2020 Air Ser­vice Devel­op­ment Meet­ing. Mr. McClel­lan informed the Board that start­ing March, the Air­lines will have addi­tion­al flights to Austin, Atlanta (new ser­vice, dif­fer­ent air­line), Nashville, BWI, Dal­las, Hous­ton, Chica­go, and St. Louis; and addi­tion­al Sum­mer flights to Den­ver and a non­stop to Regan (DCA).

Mr. McClel­lan informed the Board that due to COVID risk, the Staff Hol­i­day Lun­cheon was can­celled. Mr. McClel­lan report­ed there may be anoth­er Cares Act with $3.4 bil­lion for airports.


Mr. McClel­lan remind­ed the Board of the four-hour manda­to­ry annu­al Ethics Train­ing required by the House Bill 915 for Spe­cial Dis­tricts imme­di­ate­ly fol­low­ing the Jan­u­ary Board Meet­ing, and Author­i­ty Attor­ney Nick Ben­i­nate com­ment­ed that if any of the Board mem­bers receive the same kind of train­ing in 2021 for anoth­er pur­pose on anoth­er date, they only need to go through the train­ing once in that year.

Pub­lic Comments:

There were no pub­lic comments.


The meet­ing was adjourned at approx­i­mate­ly 10:08 a.m.

________________________________ ________________________________

Kathy Gilmore, Exec­u­tive Sec­re­tary Glen McDon­ald, Chairman