The Board Meet­ing of the Pana­ma City-Bay Coun­ty Air­port and Indus­tri­al Dis­trict was called to order at 9:00 a.m., August 25, 2021 by Chair Glen McDonald. 

The Invo­ca­tion was giv­en by Vice Chair Hol­ly Melzer.

The Pledge of Alle­giance was led by Chair McDonald.

The Exec­u­tive Sec­re­tary called the roll and indi­cat­ed all the Board mem­bers were present in per­son with the excep­tion of Mr. James John­son and Mr. Jason Cutshaw.

Chair McDon­ald asked if there were any Pub­lic Com­ments. There were no Pub­lic Comments.

Chair McDon­ald asked if there were any Items on the Agen­da, includ­ing the Con­sent Agen­da, that any Board mem­ber would like to move, and if not, to make a motion to accept the Agenda.

Mr. Will Cramer made a motion to accept the Agen­da, and Vice Chair Melz­er sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously.


Mr. Park­er McClel­lan pre­sent­ed the Activ­i­ty Reports. Mr. McClel­lan report­ed the pas­sen­ger count for July 2021 once again exceed­ed all oth­er pre­vi­ous months and years. 

Mrs. Dar­lene Gor­don pre­sent­ed the Finan­cial Reports.

Con­sent Agenda:

  1. Board Meet­ing Min­utes – July 282021

This Item pro­vid­ed for Board approval of the July 28, 2021 Board Meet­ing Minutes.

  1. Approve Con­sent to Assign­ment of James Lee, Sr. Land Lease to Con­ti­nen­tal Pacific

This item pro­vid­ed for Board approval of the assign­ment of the James T. Lee, Sr. Land Lease Agree­ment between James T. Lee and the Pana­ma City-Bay Coun­ty Air­port and Indus­tri­al Dis­trict (Dis­trict) to Con­ti­nen­tal Pacif­ic, LLC

Staff was recent­ly con­tact­ed by James Lee, and informed he had sold his hangar, locat­ed at 5231 John­ny Reaver Road #A‑3, to Con­ti­nen­tal Pacif­ic, LLC, and request­ed con­sent and approval from the Dis­trict to assign the lease to Con­ti­nen­tal Pacif­ic, LLC.

Under the cur­rent Lease Agree­ment between James Lee and the Dis­trict, Mr. Lee can­not assign or oth­er­wise trans­fer rights and oblig­a­tions under the lease with­out the pri­or writ­ten con­sent from the District.


The approval of this lease assign­ment will have no impact on the FY21 Air­port Oper­at­ing & Cap­i­tal Bud­get. Staff rec­om­mend­ed that the Board approve the lease assign­ment from James T. Lee to Con­ti­nen­tal Pacif­ic, LLC.

  1. Approve Excep­tion to Pur­chas­ing Pol­i­cy for Air­port Wi-Fi Access Points

This item pro­vid­ed for the Board’s approval of devi­a­tion from estab­lished Pur­chas­ing Pol­i­cy requir­ing three (3) writ­ten quotes for Wi-Fi Access Point Acqui­si­tion and Installation. 

As a major ser­vice com­po­nent of the Airport’s Infor­ma­tion Tech­nol­o­gy Sys­tem sev­er­al wire­less access points are locat­ed in the Ter­mi­nal Build­ing to pro­vide a full-cov­er­age, Wi-Fi, web for use by all ten­ant and pub­lic users of the Terminal.

Air­port users are using wire­less tech­nolo­gies to enhance ser­vice. Air­line ten­ants are using Wi-Fi to process flights via wire­less, hand­held, board­ing doc­u­ment scan­ners. Pas­sen­gers are increas­ing­ly access­ing, and stor­ing, board­ing pass­es on mobile devices. This sig­nif­i­cant increase in demand for wire­less ser­vice has severe­ly tasked the Airport’s Wi-Fi capa­bil­i­ties. On numer­ous occa­sions to the point of over­load­ing the sys­tem caus­ing denied Wi-Fi access and/​or extreme­ly slow service.

Recent test­ing and inspec­tion of the Air­port Wi-Fi sys­tem revealed the need to upgrade both speed and access point hard­ware in order to accom­mo­date the sig­nif­i­cant­ly increased demand. It was deter­mined that imme­di­ate action was required to elim­i­nate the tech­nol­o­gy slow­down as quick­ly as pos­si­ble, so as not to impact pas­sen­ger and air­line operations.

In devi­a­tion to the Airport’s Pur­chas­ing Pol­i­cy, Staff obtained a sin­gle quote for Access Point upgrade and replace­ment from the cur­rent Wi-Fi sup­port con­trac­tor and autho­rized the provider to per­form the required work to ensure Wi-Fi availability.

The over­all cost of this effort was $8,968 and was pur­chased with­in cur­rent FY21 fis­cal parameters. 

  1. Exten­sion of Con­tract for Clear Chan­nel Air­ports Advertising

This item pro­vid­ed infor­ma­tion to the Board for extend­ing the Air­port Adver­tis­ing Con­ces­sion Agree­ment with Clear Chan­nel Air­ports (Clear Channel).

In June 2005, the Board award­ed the Adver­tis­ing Con­ces­sion to Inter­space Air­port Adver­tis­ing, now Clear Chan­nel Air­ports, and an agree­ment between the Dis­trict and Clear Chan­nel was exe­cut­ed. The orig­i­nal Agree­ment also allows for one or more addi­tion­al five-year exten­sions with the mutu­al agree­ment of the parties

In June 2009, before the relo­ca­tion of the Air­port, the Board agreed that Clear Chan­nel had met or exceed­ed all of the stan­dards, and an exten­sion of the term was grant­ed through Sep­tem­ber 2015.

In Sep­tem­ber 2015, and addi­tion­al 5‑year exten­sion was grant­ed based on the sev­er­al improve­ments and addi­tions to the con­tract and adver­tis­ing pro­gram. These improve­ments and con­tract mod­i­fi­ca­tions have proven to be suc­cess­ful and improved our abil­i­ty to deliv­er mes­sag­ing as you leave the main doors in the Terminal. 

With the reduc­tion in pas­sen­gers and the unknown future demand, it was mutu­al­ly deter­mined at the August 2020 Board Meet­ing that a one-year exten­sion under the same terms and con­di­tions with a Sep­tem­ber 30, 2021 end date would be the best approach to ensure the con­tin­ued suc­cess of our Ter­mi­nal Air­port Adver­tis­ing Pro­gram. The recent COVID-19 Pan­dem­ic had a sig­nif­i­cant impact on the adver­tis­ing busi­ness and our industry. 


As Staff was devel­op­ing the new RFP, it was deter­mined the amount of time allo­cat­ed to devel­op a good response by pro­posers was not ade­quate, and as a result Staff is request­ing a 90-day exten­sion of the exist­ing contract. 

Clear Chan­nel Air­ports was con­tact­ed to see if this was a viable option and Clear Chan­nel advised that a 90-day exten­sion would be accept­able. It will have no fis­cal impact, and Staff rec­om­mend­ed that the Board extend the adver­tis­ing con­ces­sion with Clear Chan­nel Air­ports for a 90-day peri­od end­ing no lat­er than Decem­ber 312021

  1. Accept Staff Rec­om­men­da­tion on Repub­lic Park­ing Bonus

This item pro­vid­ed for Board approval of an incen­tive bonus for Repub­lic Park­ing for the peri­od from June 2020 through May 2021.

The Repub­lic Park­ing Man­age­ment Con­tract pro­vides for a bonus of up to 100% of the annu­al man­age­ment fee for the oper­a­tion and man­age­ment of the park­ing facil­i­ties based on an eval­u­a­tion of per­for­mance com­plet­ed by Air­port Staff. The eval­u­a­tion has been com­plet­ed and the rat­ing, based on this eval­u­a­tion, is 81.3%. When this rat­ing is applied to the annu­al man­age­ment fee of $31,212.00, a bonus of $25,375.36 is calculated. 

Repub­lic Park­ing con­tin­ues to pro­vide excel­lent ser­vice to our Air­port and focus­es on cus­tomer ser­vice. The bonus amount is includ­ed in the cur­rent approved FY21 Bud­get, and Staff rec­om­mend­ed Board approval of the incen­tive bonus as not­ed above.

  1. Approve Trane HVAC Main­te­nance Agreement

This item pro­vid­ed for Board approval of a sole source agree­ment for HVAC Sys­tems Sched­uled Ser­vices on the Airport’s HVAC System. 

The Air­port owns, oper­ates, and main­tains an exten­sive Heat­ing, Ven­ti­la­tion, and Air Con­di­tion­ing sys­tem (HVAC) that pro­vides envi­ron­men­tal con­di­tions con­trol in air­port facil­i­ty build­ings. The sys­tem includes chillers, air han­dling units, mix­ing box­es, cool­ing tow­ers, and an elab­o­rate sys­tem of chill water pip­ing and air han­dling duct­work. The sys­tem also includes a pro­pri­etary com­put­er soft­ware and plant con­troller that mon­i­tors and con­trols sys­tem set­tings. Sys­tem com­po­nents, includ­ing con­trol­ling soft­ware, are pro­pri­etary and can only be upgrad­ed, updat­ed, and repaired by TRANE per­son­nel. The Airport’s cur­rent three-year Agree­ment with Trane is expir­ing and requires renew­al. The ini­tial term of the new agree­ment is three years.

In accor­dance with State of Flori­da statute, a notice of intend­ed Sole-Source pur­chase was pub­licly post­ed twice to deter­mine if any oth­er ven­dors are avail­able to per­form the required ser­vices. No respons­es or com­ments were received.

Costs asso­ci­at­ed with the Sched­uled Ser­vice Agree­ment are pro­vid­ed for in the FY22 Airport’s Oper­at­ing & Cap­i­tal Bud­get. Cost for three-year agree­ment is $10,241/year, and Staff rec­om­mend­ed approval of the sole source sched­uled ser­vice agree­ment from TRANE U.S., Inc. in an amount not to exceed $10,241/year.

  1. Estab­lish Mar­ket­ing Eval­u­a­tion Committee
  2. This item pro­vid­ed for the Board to estab­lish a Mar­ket­ing Ser­vices Selec­tion Com­mit­tee (Selec­tion Com­mit­tee) to assist the Dis­trict in the selec­tion of a firm to pro­vide adver­tis­ing, mar­ket­ing and pub­lic rela­tions services.
  3. 21716
  4. The Selec­tion Com­mit­tee would be respon­si­ble for the fol­low­ing: estab­lish eval­u­a­tion cri­te­ria; eval­u­ate pro­pos­als; and rank and rec­om­mend the pro­pos­als of qual­i­fied firms.
  5. The fol­low­ing peo­ple are rec­om­mend­ed to com­prise the Mar­ket­ing Ser­vices Selec­tion Committee:
  6. Park­er McClel­lan – Exec­u­tive Director
    Richard McConnell – Deputy Exec­u­tive Director
  7. Dar­lene Gor­don – Direc­tor of Finance and Administration
  8. Jason Cut­shaw – Board Member
  9. The Selec­tion Com­mit­tee will present the results and rank­ing of the eval­u­a­tion and a rec­om­men­da­tion to the Board for their final approval. Estab­lish­ment of a Mar­ket­ing Ser­vices Selec­tion Com­mit­tee will have no impact on the bud­get, and Staff rec­om­mend­ed that the Board estab­lish a Mar­ket­ing Ser­vices Selec­tion Com­mit­tee com­prised of the rec­om­mend­ed persons.
  10. ZHA Task Order #51B – Gen­er­al Project Planning
  11. This item pro­vid­ed for the Board approval of Task Order #51‑B to ZHA as the Airport’s con­tin­u­ing engi­neer­ing con­sul­tant to per­form var­i­ous pre­lim­i­nary plan­ning ser­vices and to assist Staff in the eval­u­a­tion of var­i­ous cap­i­tal projects and devel­op­ment alter­na­tives. Addi­tion­al­ly, the Task Order will allow ZHA to assist with var­i­ous plan­ning efforts as part of the day-to-day oper­a­tion of the Airport.
  12. Over the last sev­er­al years, we have devel­oped con­cepts for numer­ous projects and devel­oped poten­tial alter­na­tives for cap­i­tal projects uti­liz­ing a vari­ety of avail­able funds. This Task Order allows for Staff to devel­op alter­na­tives and con­cepts for cap­i­tal devel­op­ment projects.
  13. Addi­tion­al­ly, it will allow for addi­tion­al plan­ning ser­vices includ­ing, but not lim­it­ed to, exhib­it devel­op­ment, con­cept devel­op­ment, and project cost estimating.
  14. The over­all cost of this Task Order is $30,000 and it is includ­ed in the FY21 Oper­at­ing & Cap­i­tal Bud­get along with future Bud­gets as needed.
  15. Audit Engage­ment – Tip­ton, Mar­ler, Gar­ner & Chastain
  16. This item request­ed approval by the Board for the accep­tance of a Let­ter of Engage­ment with Tip­ton, Mar­ler, Gar­ner & Chas­tain (“TMGC”) to per­form the FY21 finan­cial audit.
  17. TMGC has sub­mit­ted an Engage­ment Let­ter which details their audit pro­ce­dures and a pro­pos­al of their fees. The audit will meet or exceed the require­ments spec­i­fied by Flori­da Statute for Spe­cial Districts.
  18. Staff believes it to be in the best inter­est of the Dis­trict to con­tin­ue its work­ing rela­tion­ship with TMGC and is sat­is­fied with the audit ser­vices pro­vid­ed. A bud­get of $25,285 is pro­posed for this work effort. Fund­ing will be pro­vid­ed in the Air­port FY22 Oper­at­ing & Cap­i­tal Budget.
  19. Staff rec­om­mend­ed approval of an audit Engage­ment Let­ter with Tip­ton, Mar­ler, Gar­ner & Chas­tain and autho­riza­tion for the Board Chair or designee to exe­cute the Audit Engage­ment Letter.

Mr. Les McFat­ter made a motion to accept the Con­sent Agen­da, and Mr. Cramer sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously.


Busi­ness Items:

  1. ZHA Task Order #19M – Qual­i­fied Mit­i­ga­tion Super­vi­sion (QMS) and Mit­i­ga­tion Mon­i­tor­ing for Sep­tem­ber 2021 through August 2024

This item pro­vid­ed for Board approval of a Task Order to ZHA as the Airport’s con­tin­u­ing engi­neer­ing con­sul­tant to per­form the required qual­i­fied mit­i­ga­tion super­vi­sion (QMS) and mit­i­ga­tion mon­i­tor­ing at 19 sites as required under our envi­ron­men­tal per­mits, for Sep­tem­ber 2021 through August 2024

  • The Air­port is required to pro­vide QMS to over­see all aspects of mit­i­ga­tion site imple­men­ta­tion, man­age­ment, and cor­rec­tive actions and mit­i­ga­tion mon­i­tor­ing in accor­dance with the FDEP WRP Per­mit #03 – 0212186-004-DF. These ser­vices were pro­vid­ed by the ZHA and their sub-con­sul­tant ERC over the past nine years (Sep­tem­ber 2012 thru August 2021). The Per­mit requires con­tin­u­ous inspec­tion pres­ence on-site to mon­i­tor mit­i­ga­tion activities.
  • The required ser­vices include qual­i­fied mit­i­ga­tion super­vi­sion of all aspects of mit­i­ga­tion con­struc­tion activ­i­ties on the airport’s mit­i­ga­tion site locat­ed south of SR 388 and the Air­port. Up to 170 days of on-site coor­di­na­tion and inspec­tion of mit­i­ga­tion con­struc­tion activ­i­ties will be pro­vid­ed each year. ZHA shall also pro­vide annu­al mit­i­ga­tion mon­i­tor­ing in accor­dance with the Air­port Relo­ca­tion Mit­i­ga­tion Plan dat­ed Octo­ber 2006 and mon­i­tor the sta­tions and meth­ods estab­lished dur­ing the ini­tial base­line quan­ti­ta­tive mon­i­tor­ing con­duct­ed in the of Fall 2006.
  • This includes quan­ti­ta­tive mon­i­tor­ing for eco­log­i­cal com­mu­ni­ty clas­si­fi­ca­tion, descrip­tion, and map­ping. Estab­lished per­ma­nent pho­to-point sta­tions will also be uti­lized for each quan­ti­ta­tive field plot for pho­tographs record­ing each mon­i­tor­ing event. Qual­i­ta­tive recon­nais­sance and inspec­tion of larg­er mit­i­ga­tion areas, char­ac­ter­i­za­tion, ground-truth sta­tions, and spe­cif­ic work plan areas (hydro­log­ic restora­tion sites, road removal areas, thin­ning units, burn units, trash removal sites, etc.) will be con­duct­ed in asso­ci­a­tion with the quan­ti­ta­tive mon­i­tor­ing, based on set trav­el routes that are repeat­ed over time.
  • Sta­tis­ti­cal analy­sis of the quan­ti­ta­tive mon­i­tor­ing data will be eval­u­at­ed based on before and after com­par­i­son of over­all com­mu­ni­ty clas­si­fi­ca­tion. Indi­vid­ual veg­e­ta­tion lay­er com­po­nents from the quan­ti­ta­tive data will also be eval­u­at­ed. Com­par­isons with sim­i­lar nat­ur­al com­mu­ni­ties will be used as sup­port­ing documentation.
  • The con­sul­tant shall meet reg­u­lar­ly with the Con­trac­tor to review work plans, sched­ule of work activ­i­ties, in-field progress, qual­i­ty of the work inspec­tions, and oth­er relat­ed con­struc­tion issues. The con­sul­tant will review the peri­od­ic pay­ment requests of the con­trac­tor, deter­mine their appro­pri­ate­ness for pay­ment, revise as nec­es­sary, approve the revised pay­ment appli­ca­tion and process them for pay­ment. The con­sul­tant will pro­vide in-field inspec­tion of the Contractor’s activ­i­ties, mon­i­tor­ing progress, qual­i­ty of work, com­pli­ance with Con­tract require­ments, Per­mit, approved work plans and record and log find­ings and observations.
  • Addi­tion­al­ly, the con­sul­tant will pro­vide aer­i­al pho­tog­ra­phy and pho­to inter­pre­ta­tion as required to assist in the mit­i­ga­tion efforts required by the FDEP Per­mit as well as by the Airport.
  • The con­sul­tant shall pre­pare two reports per annu­al peri­od: an annu­al report for each peri­od, Sept. to August; and a mit­i­ga­tion mon­i­tor­ing report for each peri­od, Sep­tem­ber to August. The annu­al report shall be pre­pared with­in nine­ty (90) days after the end of the data col­lec­tion and sub­mit it to the Air­port for review and approval to send to the agencies.

The total Task Order 19‑M, includ­ing fees and expens­es will be $633,300. The over­all cost of this Task Order is $633,300. $211,100 is includ­ed in the FY22 Oper­at­ing & Cap­i­tal Bud­get, and the bal­ance will be bud­get­ing in future years.


Mr. McClel­lan asked ZHA Pres­i­dent Rick Mellin to address the Board and describe the mit­i­ga­tion in more detail for the new Board mem­bers who might not be famil­iar with it. Mr. Mellin explained that as part of our orig­i­nal Per­mit since 2010, there are just under 10,000 acres on the oth­er side of S.R. 388 that has to be mit­i­gat­ed over time with the intent to make it like the savan­nah and wood­ed area of 100 years ago, which includes mov­ing ditch blocks and chang­ing roads and streams, adding pines and pal­met­tos, and most impor­tant­ly, doing pre­scribed burn­ings annu­al­ly. He said all of the plant­i­ng has been done and 

  • most of the con­struc­tion has been done (pri­or to Hur­ri­cane Michael), leav­ing the pre­scribed burn­ing, which is on a 3‑year cycle and done by Wild­lands Fire Ser­vices (since 2014).
  • Mr. Mellin informed the Board that the QMS involves the mon­i­tor­ing and the twice-a-year report­ing with the objec­tive of get­ting the con­struc­tion done, and pre­scribed burn­ing to a less­er fre­quen­cy. At that point, it becomes long-term man­age­ment” no longer need­ing QMS, though the long-term man­age­ment (main­te­nance and burn­ing) would be in per­pe­tu­ity. Mr. McClel­lan added that the rea­son we will prob­a­bly not reach long-term man­age­ment” in the 3 years is because of the weath­er – it has either been too dry to burn, or too wet to burn. 
  • Mr. Mellin explained that the mit­i­ga­tion require­ments were part of St. Joe’s West Bay Sec­tor Plan, and it mit­i­gates all wet­lands on the 4,000 acres of the Airport.

Staff rec­om­mend­ed Board approval of the Task Order for Qual­i­fied Mit­i­ga­tion Super­vi­sion (QMS) and Mit­i­ga­tion Mon­i­tor­ing as dis­cussed above.

May­or Mark Shel­don made a motion to approve ZHA Task Order #19M – Qual­i­fied Mit­i­ga­tion Super­vi­sion (QMS) and Mit­i­ga­tion Mon­i­tor­ing for Sep­tem­ber 2021 through August 2024, and Vice Chair Melz­er sec­ond­ed the motion. The vote was tak­en and the motion passed unanimously.

Con­struc­tion Update (infor­ma­tion only):

  1. Air­craft Park­ing Apron Expansion

Mr. Richard McConnell report­ed the Tran­sient Apron Phase 1 Expan­sion is sub­stan­tial­ly com­plete with only the excess soil removal pend­ing. Mr. McConnell report­ed we approached S.R. 388 project con­trac­tor to see if they would be inter­est­ed in the soil, and they appear to be and will be look­ing at it this afternoon.

  1. Air­port Entrance Round­about and State Road (SR) 388 Realignment

Mr. McConnell report­ed the S.R. 388/​Airport Entrance Round­about com­ple­tion date has been extend­ed to the begin­ning of 2024 due to weath­er. Mr. McConnell informed the Board that the Round­about detour has been pushed to Decem­ber due to this sched­ule exten­sion. He said one oth­er rea­son they had to extend the sched­ule was because they had to go 15% deep­er on the bridge pil­ings due to unan­tic­i­pat­ed soil. Mr. McConnell stat­ed that even with the sched­ule exten­sion, they are still on con­tract and on their antic­i­pat­ed schedule.

Bay EDA Update:

Bay EDA Pres­i­dent Ms. Bec­ca Hardin report­ed that last week Mr. McClel­lan helped host three inter­na­tion­al site selec­tion con­sul­tants with the Transat­lantic Busi­ness Invest­ment Coun­cil, and she and her lead­er­ship team spent 2 ½ days tour­ing them through Bay Coun­ty giv­ing them a mock prospect tour, along with strate­gic plan­ning on how we can enhance our for­eign invest­ment recruit­ment efforts. Ms. Hardin informed the Board that the endeav­or result­ed in our receiv­ing cer­ti­fi­ca­tion as an FDI Com­mu­ni­ty mean­ing the eco­nom­ic team can add that cer­ti­fi­ca­tion to their mar­ket­ing tools prov­ing we met the cri­te­ria show­ing we have the knowl­edge, resources and assets to be able to recruit inter­na­tion­al com­pa­nies. Ms. 


Hardin explained that a very exten­sive, detailed ques­tion­naire was required for cer­ti­fi­ca­tion, and the infor­ma­tion gath­ered can now pro­vide Air­port and oth­er sites’ infra­struc­ture and util­i­ties infor­ma­tion to 

future prospects. She said we are the only ones in the State of Flori­da, and only five oth­er com­mu­ni­ties in

the U.S. with that cer­ti­fi­ca­tion, and we were told by the con­sul­tants that of all those who applied and of all those who received cer­ti­fi­ca­tion, their vis­it here in Bay Coun­ty was the most exten­sive and the best.

Ms. Hardin said that the Air­port Author­i­ty, and Ven­ture Cross­ings (owned by St. Joe Com­pa­ny) prop­er­ties, have a total of sev­en projects with the most impor­tant being Project Tiger, a project that would use the north­ern site, next to the Fuel Farm, next to the run­way. Ms. Hardin said they are in the design stage for build­ing a hangar for Mr. McClel­lan to review in the next cou­ple of weeks, and they are get­ting their gen­er­al project overview togeth­er plan­ning for approx­i­mate­ly 50 – 75 jobs and a cap­i­tal invest­ment of $10M. She said the Bay EDA will be work­ing with local resources and the Tri­umph Gulf Coast for the incen­tive package.

Ms. Hardin report­ed that the sec­ond hot project is Project Light­ning Strike look­ing to lease the for­mer GKN Aero­space facil­i­ty at Ven­ture Cross­ings. She said they are not an aero­space com­pa­ny, but would bring 200 jobs and uti­lize assets on our Air­port. Ms. Hardin said the lead­er­ship team would be vis­it­ing tomor­row and review­ing the lease for that facility. 

She said that with trav­el open­ing up, as part of the Transat­lantic Busi­ness Invest­ment Coun­cil lead­er­ship, Vice Pres­i­dent Ben Moor­man will be vis­it­ing com­pa­nies and pitch­ing our sites in Ger­many and Aus­tria. Ms. Hardin report­ed the Bay EDA will be attend­ing the Nation­al Busi­ness Avi­a­tion Asso­ci­a­tion (NBAA) tradeshow in Vegas in Octo­ber; and the Main­te­nance, Repair and Over­haul (MRO) Europe Show in Ams­ter­dam. Ms. Hardin said that as part of the trip they will be meet­ing with Project Venus and hope­ful­ly have them vis­it in September.

The Moore Agency Update:

Ms. Katie Spill­man of The Moore Agency report­ed on five main items: 1) Wheels Up Sum­mer Music Series, 2) The ECP Tag You’re It” cam­paign, 3) the FSU foot­ball offi­cial year­book ad, 4) the earned media high­light, and 5) the social media highlight.

Ms. Spill­man informed the Board of the live music in the Ter­mi­nal from 12 – 3pm on Sat­ur­days from July 24 — August 21 with three musi­cal artists per­form­ing, result­ing in pos­i­tive pas­sen­ger feedback. 

She report­ed the ECP Tag You’re It” cam­paign invites pas­sen­gers to scan the QR Code on one of five over­sized ECP lug­gage tag signs through­out the Ter­mi­nal, enter­ing them into prize draw­ings (air­line gift cards, a piece of car­ry­on lug­gage, ECP-brand­ed pro­mo items, and FSU foot­ball game tick­ets). She said from a mar­ket­ing stand­point the cam­paign will increase brand affin­i­ty, pas­sen­ger loy­al­ty, social media engage­ment, brand aware­ness among tar­get audi­ences, and online traf­fic to the ECP web­site as we ampli­fy engage­ment with them.

Ms. Spill­man report­ed that 15% of the foot­ball game atten­dees at the FSU games this sea­son are expect­ed to pur­chase an offi­cial team year­book (2019 saw over 380K fans at the games) and our ad and a QR Code on the back cov­er puts us in the Tal­la­has­see mar­ket. She added that the year­book may have some emo­tion­al sen­ti­ment with the recent pass­ing of Coach Bob­by Bow­den and become a col­lec­tors’ item for some, and those who scan the QR Code have the pos­si­bil­i­ty of win­ning a pair of FSU game tickets.

Ms. Spill­man informed the Board of the Wash­ing­ton Busi­ness Journal’s arti­cle wrote about ECP’s being a top des­ti­na­tion for D.D. fly­ers trav­el­ing beach­side, and includ­ed quotes from Mr. McClel­lan and oth­er trav­el and tourism indus­try lead­ers. Ms. Spill­man con­clud­ed her report giv­ing an exam­ple of the way we attract, engage, and delight pas­sen­gers through our social media engage­ments shar­ing posts with their photos.


Exec­u­tive Direc­tor Report:

Mr. McClel­lan shared a short video of Ms. Spill­man singing in the Ter­mi­nal as part of the Wheels Up Sum­mer series and he con­grat­u­lat­ed her on her pro­mo­tion to Sr. Direc­tor at The Moore Agency. Mr. McClel­lan spoke about our expect­ed Sum­mer Soft­en­ing” and catch­ing our breath” from the busy, record-break­ing sum­mer sea­son. Mr. McClel­lan informed the Board of the Gate 7 Ramp emer­gency repair need­ed (the old asphalt is start­ing to shift). He report­ed that as COVID con­tin­ues to be an issue, the restau­rant and con­ces­sions have made adjust­ments to their hours due to very lim­it­ed staff. Mr. McClel­lan con­clud­ed his report assur­ing May­or Shel­don that the ROI for the Cross­wind Run­way will be pro­vid­ed at the next Board Meet­ing, and remind­ed the Board of the Bud­get Work­shop next Wednesday.

Pub­lic Comments:

There were no Pub­lic Comments.


The meet­ing was adjourned at approx­i­mate­ly 9:38 a.m.

________________________________ ________________________________

Kathy Gilmore, Exec­u­tive Assis­tant Glen McDon­ald, Chair